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Digital Marketing for Institutions
Fundamentals - Marketing, Business, Marcom etc & all classes compilation
Neil Patel: School of thoughts, learn differently (1:14)
Let's get into the basics of product, competition & pricing
Job to be done
In The Digital World Connect Rules Over Content
The significance of communication in marketing
Understanding the power of digital (3:13)
Customer Acquisition Funnel (3:59)
Elements of Value
Class 1 - Marketing & Digital marketing Fundamentals and Digital Branding
Class 2 - Digital Marketing Overview
Class 3 - Digital Marketing Channels
Class 4 - Digital Marketing Segmentation
Class 5 - Search Engine Optimization
Class 6 - Google Adwords 1
Class 7 - Google Adwords 2
Class 8 - Social Media Marketing
Class 9 - Web Analytics
Class 10 - Content Marketing
Class 11 - Email & Inbound Marketing
Class 12 - Visual Comms - UX/UI - tools & formats & branding
MODULE 1 - Marketing & Digital marketing Fundamentals and Digital Branding
Digital marketing university (DMU) Introduction (6:52)
Bottom line: It’s not magic. It’s just the right learning process (0:53)
Digital then and Digital Now (1:58)
Erik Qualman - Socialnomics 2018
Digital Marketing Statistics - India
Internet Statistics World
People, websites to follow (3:05)
More about trends
Module 2 - Digital Marketing Channels
Route - Paid , Organic, Earned (5:17)
History of SEO (6:56)
SEO On-Page Guide and Check List
Why SEO is mandatory for all (3:46)
Keywords Dimensions and Keywords (9:56)
Different Types of Keywords (5:53)
Keyword Strategy
How to Use Google Keyword Planner
Competitive Analysis
SERP - Universal listing, optimize more than websites (4:38)
E-Commerce Site Optimization Checklist
Links - Why these are important for SEO (Link Building) (4:59)
SoLoMo SEO Strategy
How to do SEO (9:08)
Technichal SEO Checklist
Crawling, Indexing and Ranking (1:51)
XML Sitemap (6:52)
Robots.txt Explained (4:43)
Measuring, Prioritizing, & Executing SEO
Local SEO Strategy Checklist
Algorithm Updates
Content Strategy
SEO Strategy for 2019
Module 3 - Digital Marketing Segmentation
Set-up Google Analytics Account
Set-up Google Search Console Account
Set-up Google My Business Account
Free SEO Analysis Tools
Google Penalty Recovery
Key Google Analytics Report for SEO
Things you Can Do with Google Analytics
Guide to Google Search Console
Fixing Crawl Errors
Module 4 - Search Engine OPtimization
Understanding Paid Channels (8:33)
Social Media Marketing - What is Possible - Global Perspective
Understanding the basics
Understanding different channels and behaviour (Overview)
Social Media - how does it engage your audience? (3:39)
Social Media Engagement (6:56)
Facebook Ad Account Structure
Ad account setup
Tracking Setup
Facebook - Understanding Business Manager
Twitter - Ad Groups
Social Media Best Practices
Social Media Success Stories
Module 5 - Google Adwords 1
Google Ads - Basic
Google Ads Account Setup
Google Ads - Manage Your Payment Methods
Google Ads - Payment Settings
About The Google Search Network
Get Started With Google Ads : What Are Search Ads
How Google Search Results Differ From Ads
About Ad Position and Ad Rank
Get Your Ads Above Google Search Results
Things You Should Know About Ads Quality
Create Successful Search Campaigns
Pick The Right Keywords
Keyword Macth Type
Keywords Efficiency
Write Great Text Ads
Right Mode of Ads (4:45)
Purpose Of Landing page (7:35)
Landing Page Details (5:56)
Advertisers and Publishers - Win Win (5:55)
Ads Duopoly - What all should I master (2:11)
Keyword analysis tool (10:00)
Google ads audit (1:15)
Case Study 1 : People Search Behavior
Case Study 2 : People Search Behavior
Module 6 - Practical Guide to Paid Advertising
Assignment 1 - Creating Google Ads Account
Assignment 2 - Set up your first campaign
Module 7 - Social Media Marketing
Understanding Digital Assets (5:07)
Understanding Assets - mobile, web, marketplaces, social (5:07)
Phase of business & building digital assets (2:57)
How to get the website right based on the business objectives? (10:00)
Layers of investment – assets, maintenance, enhancers (6:30)
Progressive Web Apps
Digital Marketing - 6 stacks to look at (1:02)
Module 8 - Email Marketing
Elements of Email Marketing
Email Content
Email Marketing Plan
Build your Email List
Measuring your Email Campaign’s Success
Module 10 -Email and Inbound Marketing
The basics of UI, UX and communications for your asset (8:50)
UI, UX and the importance of CMS (8:50)
UI, UX and importance of CMS (8:50)
Project planning in digital (9:55)
Landing page and CRO (6:16)
Bonus Module I: Mindset - Attitude
Great Attitude helps you grow - Why some people teach you? (5:43)
Why marketers fail?
Humility - Attribute that makes you level 5 (4:03)
What is Trust? Why should someone trust you? (4:52)
Problem Solving - Fall in love with problems (4:30)
Multitasking - Is it even possible (4:52)
Think Win Win - Big lesson for marketing (2:04)
You can't Work in Silos (5:22)
Valley of Death in Business & Professional Life (3:06)
Growth - How Facebook did its marketing, Alex Schultz VP Facebook
Move fast and talk fast (1:33)
Bonus Module II: Basic Design Skills to get you started
What is design?
Why do we need design?
How design impact us?
Types of design
Graphic design
Types of Graphic design
User interface graphic design
Difference Among UI, UX and graphic design
How to create layout?
Design tools
Basic photoshop tutorials
Basic Illustrator tutorials
Basic premiere pro tutorials
Ads Creative & Free Images
Ad account setup
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