Here is a step by step guide and list of all the study materials, tools and examples we used in the SEO Session.

Step 1: Know the concepts of SEO:  A Beginner's overview to SEO > This is a starter guide from Google. 

Step 2. To optimize your web assets for search, You need to understand How Search Works. 

https://www.youtube.com/watch?v=BNHR6IQJGZs 

https://www.google.com/search/howsearchworks/  

Step 3: Search Quality Evaluation Guidelines > Parameters Google considers important for Search Results Ranking

Step 4: The 200 Parameters to Rank

Step 5: Execution: Tools for SEO and Keyword Research

1. Technical SEO & Content SEO - Keyword Density, Target Keyword Placements, Keyword Position Audit using Google Keyword Planner / WooRank / SEMrush / Ahref / Ubersuggest / WMS Chrome extension for keyword search volume. 
2. Create robots.txt
3. Create Sitemap.xml
4. Submit in Search Console
5. Add Google Analytics
6. Add Facebook Pixels
7. Check for Open Graph  Know more about creating an Open Graph
8. Check for Structured Data (What is Structured Data?)
9. Check for Page Speed Insight
10. Check for Mobile-friendliness
11. Check for rich snippet results

Explore More tools: https://dm-certifications.blogspot.com/2020/01/a-complete-list-of-digital-marketing.html

Step 6: Setting up the SEO Module for Wordpress sites:

1. RankMath Plugin
2. Yoast SEO Plugin

Step 7: Audit Your SEO Performance

1. Google Search Console 
2. WooRank / SEMrush 
3. Google Analytics
4. Google Search Console
5. Google PageSpeed Insights
6. Google’s Structured Data Testing Tool