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Digital Marketing for Career Building Program
Introduction to Digital Marketing
1.1 Introduction to Digital Marketing (9:25)
1.2 The concept of ATL, BTL and TTL in Digital Marketing (8:06)
1.3 The 50-30-20 rule of Digital Marketing.mp4 (22:10)
1.4 Digital Marketing Business Canvas (12:37)
1.5 Selecting the right Digital Marketing Function as per Business Need (19:31)
1.6 The Digital Consumer Sales Funnel (15:04)
Reading Material - Introduction to Digital Marketing
Digital Marketing Research
Product Market Fit Study and Digital Market Sizing (2 Hours, 08 Minutes)
Digital Target Audience Profiling & Competitor Research (2 Hours, 01 Minutes)
Planning Your Website For Digital Marketing
2.1 Types of Web Assets (7:11)
2.2 UX-UI Design Considerations for Web Design (7:19)
2.3 Website Conversion Elements (13:56)
2.4 Website Conversion Elements 2 (16:06)
2.5 Key Elements of a Conversion Friendly Website (13:22)
2.6 Key User Experience Elements of Your Website (10:24)
2.7 Conversion Optimized Web Design Layout (10:48)
2.8 roundup of web design for digital marketing (16:45)
Reading Material - Web Asset Planning for Digital Marketing
Keyword Research for Search Engine Optimization
3.1 Where does SEO fits in (8:38)
3.2 SEO Rankability (10:28)
3.3 Content Structure for SEO (8:28)
3.4 Keyword Research for SEO 2 (7:57)
3.5 Keyword Research using Google Keyword Planner (14:49)
3.6 Understanding user intent using Google Trends (6:58)
3.7 Understanding user intent using Google Trends 2 (6:51)
Reading Material - Keyword Research & SEO
Search Engine Optimization - Practical
4.1 Introduction to SEO (15:38)
4.2 SEO Ranking Factor (11:43)
4.3 SEO Ranking Factor 2 (14:45)
4.4 On Page SEO - RankMath Plugin Setup - Part 1 (12:56)
4.5 On Page SEO - RankMath Plugin Setup - Part 2 (17:48)
4.6 Add Your Website to Google Search Console & Submit Sitemap (6:35)
Reading Material / Class Notes- SEO
List of Tools for SEO
Pay Per Click Ads (Google Ads)
Recap (7:39)
5.1 Introduction to Google Ads (19:14)
5.2 PPC Ad Types and Placements (18:56)
5.3 PPC Ad creation step by step (41:36)
Reading Material - PPC Ads / Google Ads
Social Media Marketing
6.1 Introduction to Social Media Marketing (17:51)
6.2 Selecting the right Social Media channels (14:46)
6.3 Social Media channel creation (12:22)
6.4 Social Media terminologies (7:31)
6.5 Facebook page best practices and integrations (13:20)
6.6 How to run Facebook paid ads (26:48)
6.7 How to take Appointments from Facebook page
6.8 How To Build A Facebook Messenger Chat Bot Automation
Reading Material - Social Media Marketing
UX/UI & Graphic Design for Digital Marketing
Recap (12:19)
7.2 Core Elements of UI & UX (11:43)
7.3 Selecting the right brand font (8:24)
7.4 Selecting the brand colors (6:34)
7.5 Visual Design Guidelines (6:37)
7.6 UI & UX Design Examples (11:15)
7.7 Web Page Design Layout for CRO (13:43)
7.9 Visual Graphics Guidelines (22:18)
Reading Material - Visual Communication Design for Marketing
Content Marketing
8.1 Understanding Content Marketing (15:40)
8.2 Content Marketing Examples (22:31)
8.3 Finding Content Marketing Topic Ideas (19:36)
8.4 Understanding Content Type as per Target Audience Segments (14:27)
8.5 Content Marketing Framework and Planning Worksheets (24:11)
8.6 Selecting the Right Content Format (10:34)
8.7 Content Distribution Channel & Performance Matrics (16:24)
Web Analytics
9.1 Introduction to Web Analytics (7:03)
9.2 Inboud & RFM Concepts of Web Analytics (8:54)
9.3 Setting Up KPIs for Web Analytics (8:49)
9.4 Google Analytics Key Metrics to Measure (10:18)
9.5 Installing Google Analytics in Wordpress, Blogger and Shopify (9:49)
9.6 Analysing the Audience Data in Google Analytics (17:39)
9.7 Analysing the Audience Data in Google Analytics 2 (7:53)
9.8 Analysing the Behavioral Data in Google Analytics (12:06)
9.9 Analysing the Conversions Data in Google Analytics (4:11)
10.0 Creating Custom Reports in Google Analytics & Recap (17:17)
Email Marketing & Automation
10.1 Introduction to Email Marketing (9:11)
10.2 Why Email Marketing is the preferred channel for marketers (15:43)
10.3 Email Marketing - Drip and Triggered Campaign (29:49)
Digital Marketing Strategy Planning
11.1 Introduction to Digital Marketing Strategy & Planning (11:26)
11.2 The Four Digital Markets (15:51)
11.3 The Digital Marketing Execution Components (23:33)
11.4 Digital Marketing Communication Sustainability (6:14)
11.5 Social Media Marketing Strategy (8:40)
11.6 PPC Ads Concept Overview.mp4 (5:53)
11.7 Content Marketing Conceptual View
11.8 Email Marketing Conceptual View
11.9 Doubt Clearing Session (23:10)
Certification for Google, HubSpot & SEMrush - Material & Mock Papers
Google Digital Unlocked Certification
SEMrush SEO Fundamentals Certification
Google Analytics Individual Qualification Exam
Google Analytics LinkedIn Assessment Test
HubSpot Inbound Marketing Certification
HubSpot Content Marketing Certification
SEMrush SEO Tool Kits Certification Exam
Digital Target Audience Profiling & Competitor Research (2 Hours, 01 Minutes)
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