Fundamentals - Marketing, Business, Marcom etc & all classes compilation
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Neil Patel: School of thoughts, learn differently (1:14)
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Let's get into the basics of product, competition & pricing
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Job to be done
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In The Digital World Connect Rules Over Content
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The significance of communication in marketing
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Understanding the power of digital (3:13)
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Customer Acquisition Funnel (3:59)
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Elements of Value
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Class 1 - Marketing & Digital marketing Fundamentals and Digital Branding
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Class 2 - Digital Marketing Overview
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Class 3 - Digital Marketing Channels
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Class 4 - Digital Marketing Segmentation
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Class 5 - Search Engine Optimization
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Class 6 - Google Adwords 1
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Class 7 - Google Adwords 2
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Class 8 - Social Media Marketing
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Class 9 - Web Analytics
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Class 10 - Content Marketing
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Class 11 - Email & Inbound Marketing
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Class 12 - Visual Comms - UX/UI - tools & formats & branding
MODULE 1 - Marketing & Digital marketing Fundamentals and Digital Branding
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Digital marketing university (DMU) Introduction (6:52)
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Bottom line: It’s not magic. It’s just the right learning process (0:53)
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Digital then and Digital Now (1:58)
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Erik Qualman - Socialnomics 2018
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Digital Marketing Statistics - India
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Internet Statistics World
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People, websites to follow (3:05)
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More about trends
Module 2 - Digital Marketing Channels
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Route - Paid , Organic, Earned (5:17)
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History of SEO (6:56)
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SEO On-Page Guide and Check List
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Why SEO is mandatory for all (3:46)
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Keywords Dimensions and Keywords (9:56)
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Different Types of Keywords (5:53)
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Keyword Strategy
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How to Use Google Keyword Planner
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Competitive Analysis
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SERP - Universal listing, optimize more than websites (4:38)
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E-Commerce Site Optimization Checklist
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Links - Why these are important for SEO (Link Building) (4:59)
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SoLoMo SEO Strategy
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How to do SEO (9:08)
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Technichal SEO Checklist
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Crawling, Indexing and Ranking (1:51)
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XML Sitemap (6:52)
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Robots.txt Explained (4:43)
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Measuring, Prioritizing, & Executing SEO
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Local SEO Strategy Checklist
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Algorithm Updates
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Content Strategy
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SEO Strategy for 2019
Module 3 - Digital Marketing Segmentation
Module 4 - Search Engine OPtimization
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Understanding Paid Channels (8:33)
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Social Media Marketing - What is Possible - Global Perspective
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Understanding the basics
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Understanding different channels and behaviour (Overview)
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Social Media - how does it engage your audience? (3:39)
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Social Media Engagement (6:56)
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Facebook Ad Account Structure
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Ad account setup
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Tracking Setup
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Facebook - Understanding Business Manager
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Twitter - Ad Groups
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Social Media Best Practices
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Social Media Success Stories
Module 5 - Google Adwords 1
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Google Ads - Basic
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Google Ads Account Setup
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Google Ads - Manage Your Payment Methods
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Google Ads - Payment Settings
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About The Google Search Network
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Get Started With Google Ads : What Are Search Ads
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How Google Search Results Differ From Ads
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About Ad Position and Ad Rank
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Get Your Ads Above Google Search Results
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Things You Should Know About Ads Quality
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Create Successful Search Campaigns
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Pick The Right Keywords
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Keyword Macth Type
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Keywords Efficiency
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Write Great Text Ads
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Right Mode of Ads (4:45)
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Purpose Of Landing page (7:35)
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Landing Page Details (5:56)
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Advertisers and Publishers - Win Win (5:55)
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Ads Duopoly - What all should I master (2:11)
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Keyword analysis tool (10:00)
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Google ads audit (1:15)
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Case Study 1 : People Search Behavior
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Case Study 2 : People Search Behavior
Module 6 - Practical Guide to Paid Advertising
Module 7 - Social Media Marketing
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Understanding Digital Assets (5:07)
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Understanding Assets - mobile, web, marketplaces, social (5:07)
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Phase of business & building digital assets (2:57)
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How to get the website right based on the business objectives? (10:00)
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Layers of investment – assets, maintenance, enhancers (6:30)
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Progressive Web Apps
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Digital Marketing - 6 stacks to look at (1:02)
Module 8 - Email Marketing
Module 10 -Email and Inbound Marketing
Bonus Module I: Mindset - Attitude
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Great Attitude helps you grow - Why some people teach you? (5:43)
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Why marketers fail?
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Humility - Attribute that makes you level 5 (4:03)
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What is Trust? Why should someone trust you? (4:52)
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Problem Solving - Fall in love with problems (4:30)
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Multitasking - Is it even possible (4:52)
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Think Win Win - Big lesson for marketing (2:04)
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You can't Work in Silos (5:22)
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Valley of Death in Business & Professional Life (3:06)
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Growth - How Facebook did its marketing, Alex Schultz VP Facebook
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Move fast and talk fast (1:33)
Bonus Module II: Basic Design Skills to get you started
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What is design?
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Why do we need design?
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How design impact us?
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Types of design
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Graphic design
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Types of Graphic design
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User interface graphic design
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Difference Among UI, UX and graphic design
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How to create layout?
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Design tools
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Basic photoshop tutorials
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Basic Illustrator tutorials
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Basic premiere pro tutorials
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Ads Creative & Free Images
