Digital Marketing for Career Building Program
Master Digital Marketing - Structured Learning to make You a Full Stack Digital Marketer
Course Brief & Benefits
The course structure is crafted keeping in mind the latest trends and different facets of digital marketing. It gives you practical exposure to different digital channels and also help you learn the strategies for better results.
Learn by doing it
The course covers an extensive range of tools, terminologies, case studies and campaigns that provide in-depth and experiential learning to the students who want a promising career in the digital world. The course is hugely interactive with projects, checklists & actionable lectures built into every section. The course structure is designed by industry leaders who have trained and mentored over 5000 students and business leaders globally.
Course outcomes
- Build digital marketing strategy from scratch
- Learn to run world class paid campaigns for lead generation
- Land a high paying job in digital marketing
- Work from home and make money as a freelancer
The course welcome kit includes
- 6 months access to the Digital Marketing Foundation program content
- Certification of completion with badge DMU Professional
- Google, HubSpot and SEMrush certification reading material and mock papers
- Q&A webinar every week with your instructor till the course is over for you
- 100% downloadable study material (wherever applicable)
- One on one career mentorship session
Your Instructor
Avik is a full-stack digital marketer and a passionate UX/UI/Web Designer. Over the last 7 years, he has consulted 60+ brands with their digital growth and branding strategies. A Google, Hubspot, and SEMrush certified professional with core expertise in Inbound Sales Funnel Automation, Content Marketing, and Digital Brand communication.
He has also authored a book on "SEO Audit" (2017)(ISBN: 9781521428955) and authored 5 Global Market Reports on Consumers and Economies over 2018-2019. Previously, he has worked with Unacademy, GlaxoSmithKline, Nearbuy, Euromonitor International and currently heads the product development at DigitalMarketingUniversity.
Course Curriculum
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Start1.1 Introduction to Digital Marketing (9:25)
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Start1.2 The concept of ATL, BTL and TTL in Digital Marketing (8:06)
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Start1.3 The 50-30-20 rule of Digital Marketing.mp4 (22:10)
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Start1.4 Digital Marketing Business Canvas (12:37)
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Start1.5 Selecting the right Digital Marketing Function as per Business Need (19:31)
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Start1.6 The Digital Consumer Sales Funnel (15:04)
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StartReading Material - Introduction to Digital Marketing
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Start2.1 Types of Web Assets (7:11)
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Start2.2 UX-UI Design Considerations for Web Design (7:19)
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Start2.3 Website Conversion Elements (13:56)
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Start2.4 Website Conversion Elements 2 (16:06)
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Start2.5 Key Elements of a Conversion Friendly Website (13:22)
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Start2.6 Key User Experience Elements of Your Website (10:24)
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Start2.7 Conversion Optimized Web Design Layout (10:48)
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Start2.8 roundup of web design for digital marketing (16:45)
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StartReading Material - Web Asset Planning for Digital Marketing