Digital Marketing for Career Building Program
Master Digital Marketing - Structured Learning to make You a Full Stack Digital Marketer
Programs are disciplined by
Dr. Ranjan Das | IIM Calcutta
All DMU programs are disciplined by Dr. Ranjan Das. Dr. Das is a celebrated professor of Strategy Management at IIM Calcutta and India’s first PhD in Business Strategy. He is considered to be one of the top 10 strategic management gurus in India with over 44 years of experience in academics and corporates.
Course Brief & Benefits
The course structure is crafted keeping in mind the latest trends and different facets of digital marketing. It gives you practical exposure to different digital channels and also help you learn the strategies for better results.
Learn by doing it
The course covers an extensive range of tools, terminologies, case studies and campaigns that provide in-depth and experiential learning to the students who want a promising career in the digital world. The course is hugely interactive with projects, checklists & actionable lectures built into every section. The course structure is designed by industry leaders who have trained and mentored over 5000 students and business leaders globally.
- Build digital marketing strategy from scratch
- Learn to run world class paid campaigns for lead generation
- Land a high paying job in digital marketing
- Work from home and make money as a freelancer
The course welcome kit includes
- Lifetime access to the Digital Marketing Foundation program content
- Certification of completion with badge DMU Professional
- Google, HubSpot and SEMrush certification reading material and mock papers
- Q&A webinar every week with your instructor till the course is over for you
- Internship opportunity for the interested candidates
- 100% downloadable study material (wherever applicable)
- One on one career mentorship session
The Concepts on competitor analysis, UI/UX, brand positioning, pricing and digital sales are way better than the courses in other online platforms.
The insights are comprehensive and gave a new perspective on how digital marketing works. I was able to implement the strategies right away.
The best subjects I have studied during MBA. Live demonstrations and conceptual assignments gave us a hands on understanding of the subject.
A real eye-opener to the vast ocean of possibilities that exists in the social media domain. A must attend for those who want to capitalize on that.
Session covered the marketing in overall perspective. Instructor was very knowledgeable and patient in handling a wide range of questions on the subject.
Budgeting is a complex task in digital. However, the structures demonstrated in the workshop to plan digital marketing spend seem to be really useful.
The content is exciting and worth every minute. It was highly informative and gave useful insights about digital from a marketing perspective.
Avik is a full-stack digital marketer and a passionate UX/UI/Web Designer. Over the last 7 years, he has consulted 60+ brands with their digital growth and branding strategies. A Google, Hubspot, and SEMrush certified professional with core expertise in Inbound Sales Funnel Automation, Content Marketing, and Digital Brand communication.
He has also authored a book on "SEO Audit" (2017)(ISBN: 9781521428955) and authored 5 Global Market Reports on Consumers and Economies over 2018-2019. Previously, he has worked with Unacademy, GlaxoSmithKline, Nearbuy, Euromonitor International and currently heads the product development at DigitalMarketingUniversity.
Start1.1 Introduction to Digital Marketing (9:25)
Start1.2 The concept of ATL, BTL and TTL in Digital Marketing (8:06)
Start1.3 The 50-30-20 rule of Digital Marketing.mp4 (22:10)
Start1.4 Digital Marketing Business Canvas (12:37)
Start1.5 Selecting the right Digital Marketing Function as per Business Need (19:31)
Start1.6 The Digital Consumer Sales Funnel (15:04)
StartReading Material - Introduction to Digital Marketing
Start2.1 Types of Web Assets (7:11)
Start2.2 UX-UI Design Considerations for Web Design (7:19)
Start2.3 Website Conversion Elements (13:56)
Start2.4 Website Conversion Elements 2 (16:06)
Start2.5 Key Elements of a Conversion Friendly Website (13:22)
Start2.6 Key User Experience Elements of Your Website (10:24)
Start2.7 Conversion Optimized Web Design Layout (10:48)
Start2.8 roundup of web design for digital marketing (16:45)
StartReading Material - Web Asset Planning for Digital Marketing
Start3.1 Where does SEO fits in (8:38)
Start3.2 SEO Rankability (10:28)
Start3.3 Content Structure for SEO (8:28)
Start3.4 Keyword Research for SEO 2 (7:57)
Start3.5 Keyword Research using Google Keyword Planner (14:49)
Start3.6 Understanding user intent using Google Trends (6:58)
Start3.7 Understanding user intent using Google Trends 2 (6:51)
StartReading Material - Keyword Research & SEO
From DSS 2019 - get video access to the learnings of
Aashish ChopraVice President Content Marketing
Sairee ChahalFounder & CEO
Gurpreet Singh TikkuFounder
Abhishek RungtaFounder & CEO
Indus Net Technologies
Aji Issac MathewFounder & CEO
Indus Net TechShu
Nitin SethiVice President Digital