Course Brief & Benefits
1.3 billion people use Facebook Messenger each month and interestingly Messenger marketing leads to a 70% better open rate than email marketing.
The dynamics of user engagement are changing drastically. Users don't want to consume or respond to mass-produced messages, rather, they want personal, one-on-one engagement and that too with an immediate response.
In this course, we tried to capture each and every component of Facebook Messenger that can help you create a step by step blueprint of your messenger marketing strategy. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on messenger marketing, and designed a crisp, action-oriented course for you.
Learn by doing it
The course is crafted in such a way that you will have to act upon each of the modules. The content is rich enough to help you with examples, case studies, tools, frameworks and it will enable you to devise a full-proof messenger marketing roadmap within a week. The course structure is designed by industry leaders who have trained and mentored over 5000 students and business leaders globally.
- Build a messenger marketing strategy from scratch
- Learn to build a messenger chatbot using ManyChat
- Develop follow-up sequences with excellent open and clickthrough rates
- Integrate Messenger marketing into the rest of your marketing strategy
- Learn how to do "conversational selling" effectively
- Embed Messenger chatbot on your website
The course welcome kit includes
- 6 months access to the Facebook Messenger Marketing Course content
- Certification of completion with badge DMU Professional (Facebook Messenger Marketing)
- Q&A webinar every week with your instructor till the course is over for you
- Facebook Messenger Marketing Strategic Roadmap guidebook
The Concepts on competitor analysis, UI/UX, brand positioning, pricing and digital sales are way better than the courses in other online platforms.
The insights are comprehensive and gave a new perspective on how digital marketing works. I was able to implement the strategies right away.
The best subjects I have studied during MBA. Live demonstrations and conceptual assignments gave us a hands on understanding of the subject.
A real eye-opener to the vast ocean of possibilities that exists in the social media domain. A must attend for those who want to capitalize on that.
Session covered the marketing in overall perspective. Instructor was very knowledgeable and patient in handling a wide range of questions on the subject.
Budgeting is a complex task in digital. However, the structures demonstrated in the workshop to plan digital marketing spend seem to be really useful.
The content is exciting and worth every minute. It was highly informative and gave useful insights about digital from a marketing perspective.
Avik is a full-stack digital marketer and a passionate UX/UI/Web Designer. Over the last 7 years, he has consulted 60+ brands with their digital growth and branding strategies. A Google, Hubspot, and SEMrush certified professional with core expertise in Inbound Sales Funnel Automation, Content Marketing, and Digital Brand communication.
He has also authored a book on "SEO Audit" (2017)(ISBN: 9781521428955) and authored 5 Global Market Reports on Consumers and Economies over 2018-2019. Previously, he has worked with Unacademy, GlaxoSmithKline, Nearbuy, Euromonitor International and currently heads the product development at DigitalMarketingUniversity.
StartIntroduction to Course - Curriculum Overview | Why Messenger Marketing (28:33)
StartWelcome Note: Introduction to Messenger Marketing and Chatbot Automation
StartLesson 1: Planning our Messenger Marketing Objective (6:10)
StartLesson 2: ManyChat Account Creation and Dashboard Overview (13:46)
StartLesson 3: Benchmark Examples & Templates for ChatBot Automation Flows (6:12)
StartLesson 4: Messenger Chatbot Communication Flow - Examples (13:22)
StartLesson 5: Planning the Communication Flow - The Automated Chats (7:08)
StartLesson 6: Creating the Welcome Greetings Message (5:33)
StartLesson 7: Setting up Menu Buttons and The Communication Automation Rules (35:00)
StartLesson 8: Lead Generation via Messenger - ManyChat Growth Tools - When to use What (8:48)
StartLesson 9: Creating an Exit Intent Pop-Up Lead Conversion Widget for Messenger (& Adding it to Website Code) (11:08)
StartLesson 10: Broadcasting Your Marketing Communications via Messenger (10:00)