Google Tag Manager (GTM) Course
Step by step process to set-up, implement and manager Google Tag Manager to boost your site performance
Course Brief & Benefits
Websites use Google Analytics to track standard metrics, like the number of Users, Sessions, and Pageviews. What if you wish to know more beyond the standard metrics such as mailing list registrations or free account signups?
In that case, Google Tag Manager comes in handy that will help you track every movement your user is making on your website. GTM helps you with the features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. It is surprising that not many websites are using these features to boost their sales and engage with their users in a more meaningful manner. Understanding of GTM is a must have skill if you are a digital marketing manager or a channel expert (SEO, SMM, PPC).
Learn by doing it
In this course we will help you with an overview of what Google Tag Manager is and walk you through a step by step process to strategize, implement and measure traffic on your website. The best part is, you don't need to learn how to code to get started with GTM and we will help you implement it as you learn. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on GTM, and designed a crisp, action-oriented course for you.
- Discover all aspects of GTM for website optimisation
- Know the difference between GA & GTM
- Have a clear view of it's strategic importance
- Be able to plan an implementation roadmap
- Know how to set-up reasonable goals in GTM
- Know how to add social media specific tags
- Know how to setup external link tracking as Events
- Be an expert in using "Templates" in GTM
- Be able to use Data Layer to track user actions
- Be able to measure your advertising ROI
The course welcome kit includes
- 6 months access to the Google Tag Manager Course content
- Certification of completion with badge DMU Professional (GTM)
- Q&A webinar every week with your instructor till the course is over for you
- Google Tag Manager Course Strategic Roadmap guidebook
You will get access to the full course within 30 mins of your registration. For any specific query, write to us at [email protected]
The Concepts on competitor analysis, UI/UX, brand positioning, pricing and digital sales are way better than the courses in other online platforms.
The insights are comprehensive and gave a new perspective on how digital marketing works. I was able to implement the strategies right away.
The best subjects I have studied during MBA. Live demonstrations and conceptual assignments gave us a hands on understanding of the subject.
A real eye-opener to the vast ocean of possibilities that exists in the social media domain. A must attend for those who want to capitalize on that.
Session covered the marketing in overall perspective. Instructor was very knowledgeable and patient in handling a wide range of questions on the subject.
Budgeting is a complex task in digital. However, the structures demonstrated in the workshop to plan digital marketing spend seem to be really useful.
The content is exciting and worth every minute. It was highly informative and gave useful insights about digital from a marketing perspective.
Avik is a full-stack digital marketer and a passionate UX/UI/Web Designer. Over the last 7 years, he has consulted 60+ brands with their digital growth and branding strategies. A Google, Hubspot, and SEMrush certified professional with core expertise in Inbound Sales Funnel Automation, Content Marketing, and Digital Brand communication.
He has also authored a book on "SEO Audit" (2017)(ISBN: 9781521428955) and authored 5 Global Market Reports on Consumers and Economies over 2018-2019. Previously, he has worked with Unacademy, GlaxoSmithKline, Nearbuy, Euromonitor International and currently heads the product development at DigitalMarketingUniversity.
StartWhat is Google Tag Manager and how it works? (10:30)
StartGTM Step by Step Installation (8:54)
StartAdding Google Analytics to GTM (11:02)
StartWhat are Tags, Triggers and Variables in GTM - Account Overview (12:32)
StartUser Management in Google Analytics & GTM (7:17)
StartHow to effectively use Templates in GTM (9:59)
StartTrack website Text or Button Clicks using GTM (23:12)
StartTracking the Outbound Link Clicks in GTM (20:18)
StartMeasuring Web Page Scroll Depth using GTM (13:59)
StartTrack video engagement duration using GTM (14:22)
StartTrack Form Submissions using GTM (15:46)
StartAdding Facebook Pixel using GTM (12:12)
StartAdding LinkedIn Insights Tag in GTM (11:47)
StartAdding Quora pixel to wesite via GTM (12:43)
StartAdding Pinterest Tag using GTM (8:04)