Google Tag Manager (GTM) Course

Step by step process to set-up, implement and manager Google Tag Manager to boost your site performance

90% Off on ₹4500 Till Lockdown is Over

Course Brief & Benefits

Websites use Google Analytics to track standard metrics, like the number of Users, Sessions, and Pageviews. What if you wish to know more beyond the standard metrics such as mailing list registrations or free account signups?

In that case, Google Tag Manager comes in handy that will help you track every movement your user is making on your website. GTM helps you with the features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. It is surprising that not many websites are using these features to boost their sales and engage with their users in a more meaningful manner. Understanding of GTM is a must have skill if you are a digital marketing manager or a channel expert (SEO, SMM, PPC).

Learn by doing it

In this course we will help you with an overview of what Google Tag Manager is and walk you through a step by step process to strategize, implement and measure traffic on your website. The best part is, you don't need to learn how to code to get started with GTM and we will help you implement it as you learn. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on GTM, and designed a crisp, action-oriented course for you.

Learning outcomes

Let's dive in to the learning outcomes we have for you. Towards the end of the course you will:
  • Discover all aspects of GTM for website optimisation
  • Know the difference between GA & GTM
  • Have a clear view of it's strategic importance
  • Be able to plan an implementation roadmap
  • Know how to set-up reasonable goals in GTM
  • Know how to add social media specific tags
  • Know how to setup external link tracking as Events
  • Be an expert in using "Templates" in GTM
  • Be able to use Data Layer to track user actions
  • Be able to measure your advertising ROI

The course welcome kit includes

  • 6 months access to the Google Tag Manager Course content
  • Certification of completion with badge DMU Professional (GTM)
  • Q&A webinar every week with your instructor till the course is over for you
  • Google Tag Manager Course Strategic Roadmap guidebook

You will get access to the full course within 30 mins of your registration. For any specific query, write to us at [email protected]


Your Instructor

Avik Bal
Avik Bal

Avik is a full-stack digital marketer and a passionate UX/UI/Web Designer. Over the last 7 years, he has consulted 60+ brands with their digital growth and branding strategies. A Google, Hubspot, and SEMrush certified professional with core expertise in Inbound Sales Funnel Automation, Content Marketing, and Digital Brand communication.

He has also authored a book on "SEO Audit" (2017)(ISBN: 9781521428955) and authored 5 Global Market Reports on Consumers and Economies over 2018-2019. Previously, he has worked with Unacademy, GlaxoSmithKline, Nearbuy, Euromonitor International and currently heads the product development at DigitalMarketingUniversity.

Frequently Asked Questions

When does the course start and finish?
You get access to the course content for 6 months starting the day you are enrolled for this! The content of the course is upgraded every month and we keep on adding content on trends, case studies, campaigns, etc to keep you updated with whatever new is happening in the digital marketing space.
Why such a huge discount of 90%?
During the hard times with Covid raising challenges for businesses worldwide, we wish to do our bit. Many of our existing clients are facing issues in terms of customer retention as well as managing their teams. As thought leaders in this industry, we realized that the best way to help during these times is to help job seekers, professionals and students upgrade their skills and make them ready for the coming months.
Who is this course useful for?
The course is extremely useful for digital marketing managers and domain experts in SEO, PPC, or Social Media.
Will I get a certificate?
Yes, for each of the programs, you will get a soft copy of the certificate from DMU duly signed by the Chief Mentor, Mr. Aji Issac Mathew. Aji is also the CEO of eastern India's largest digital marketing agency - Indus Net TechShu Pvt Ltd.
Can I learn from my home or office?
Yes, we offer an online hybrid learning methodology that enables you to learn theory at your own pace and do practicals with the trainer in an interactive live online set-up every week.
I am working, can I still enroll in this course?
Yes, indeed. Our programs for working professionals are designed in such a way that even if you can spare 60-90 minutes a day, you will be a master in Google Tag Manager in a week. 7 days will be sufficient for you to get the maximum out of this program.
Will DMU provide me with projects/internships?
Yes, the process is quite simple! Either you choose your own project or you can choose one from the list DMU team will share with you after the course registration.