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Making Effective Digital Marketing Strategies

Effective is the word, how to earn respect by doing what is right when it comes to digital marketing strategies, opinions and ideas are not strategies.

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Your Instructor


Aji Issac Mathew
Aji Issac Mathew

Aji is considered as a thought leader in the global ecosystem for defining how digital marketing should be done right. Last year, he was invited to speak at House of Lords, London. Aji is a visiting faculty at few of the most promising universities in India and international like XLRI, IIFT, University of Southampton and UPH.

Aji is working with many large companies in India - Emami, Greenply, ABP, SRMB, Ambuja, Berger to name a few. He is also consulting few of the international companies as well. Aji is the CEO of Indus Net TechShu, eastern India's largest Digital Marketing Agency & a Google Premier Partner and the Chief Mentor of digitalmarketinguniversity.com, the platform is conceptualized around giving a source of structured knowledge for students, professionals and entrepreneurs to excel in the digital marketing domain.

Passionate about Digital Marketing? In this ocean where Digital Marketing comes with many definition, Aji is in search of the most profitable one. Enjoy the journey with Aji https://www.linkedin.com/in/AjiNIMC , he is also active on twitter as well https://twitter.com/AjiTechShu


Course Curriculum


  Guidelines for participants
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  Welcome to DMU - Digital Marketing University
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  Mindset - Attitude
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  Fundamentals - Marketing, Business, Marcom etc
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  Module 1 - Introduction to our digital marketing strategy & planning journey
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  Module 2 - It all starts with knowing how to put goals, budgets and KPI – A very detailed session with examples
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  Module 3 - Strategy As Per Goals – Selecting TG, Selecting channels (POEM, 4 Markets)
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  Module 4 - Strategy As Per Goals, TG, Channels – How to get the messaging right
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  Module 4.1 Branding , Positioning, Recall, Refresh
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  Module 5 - Channel Detail Strategy – Overview of all Channels - Search (SEO, PPC) – 40% to 50% budget goes here
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  5.1 SEO 101
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  5.2. Google Ads Basic
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  Module 5.3. Google Ads - Search Campaign
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  Module 6 - Channel Detail Strategy – Social, Profile & Content/Context, Marketplace (overview)
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  6.1 Social Media Marketing
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  Module 7 - Channel Detail Strategy (Regular improvement) – CRO, UX & Other channels
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  Module 8 - Channel Detail Strategy (Tracking & Enhancers) - Analytics , Marketing, automation and other enhancers
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  Module 9 - Strategy As Per Goals, TG, Channels - Investment of assets, how to get assets right Practical: Build proper strategy for your project now.
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  9.1 Assets - Web, Mobile & Others
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  Module 10 - Reviewing the strategy and retouching all the topics – Perfecting the art of strategy making, one more layer, single page view
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  Module 11 - Full Strategy Component continues along with analytics, big data and full funnel tracking
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  Bonus Module: Basic Design Skills to get you started
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Get started now!