Digital Marketing Strategies During Covid 19
CXO Exclusive Program to Understand the Digital Markets for Growth During Covid 19
Programs are disciplined by
Dr. Ranjan Das | IIM Calcutta
All DMU programs are disciplined by Dr. Ranjan Das. Dr. Das is a celebrated professor of Strategy Management at IIM Calcutta and India’s first PhD in Business Strategy. He is considered to be one of the top 10 strategic management gurus in India with over 44 years of experience in academics and corporates.
Aji is the CEO of Indus Net TechShu - one of the largest digital marketing agencies in India. With Indus Net & Indus Net TechShu, the overall team size is 700+, catering small to large enterprises over two dozen industries globally. A Google Premier Partner with a global focus and presence.
With over 16 years of experience in high-end digital marketing, Aji is considered a thought leader in the industry. Aji started his career in product development. A programmer and a digital marketer, Aji knows how to blend Tech & Marketing to achieve the right business goals. Aji is a visiting faculty at some of the top Indian and International business schools including XLRI, IIFT, MDI, UPH Jakarta etc. He is also the CEO, Co-founder of DigitalMarketingUniversity.com which trains Business leaders, Marketing Professionals, and Marketing Students on creating ROI-focussed digital marketing strategies.
Aji has delivered keynote speeches at the House of Lords, UK; India-UK Business Summit in London; and various events across the globe. He is also passionate about new-age HR, problem-solving and learning on how to learn in the digital era. He is very active on LinkedIn, you can connect with him to get infected with his passion and energy.
Course Brief & Benefits
Due to the changing digital behavior (digital usage is growing and this behavior might remain with the users), businesses are turning to digital. https://www.forbes.com/sites/bernardmarr/2020/03/20/why-companies-turn-to-digital-marketing-to-survive-covid-19/
With the changing times how business leaders, tech leaders, and marketing leaders can understand the digital markets for growth without getting into execution. This is a very highly structured digital marketing training for decision-makers.
We have kept it light for you to get attracted towards the economy of digital marketing. The hard skills of digital marketing are plenty available in marketing but the decision making can’t be left to younger minds who don’t understand the customer or the market as much as you do.
This course will help you coordinate with your team better by contributing the right business direction to their efforts. Also this can ensure that the command is still with the people responsible for business KPIs, that’s the CIOs (and other C suites).
StartLecture 1 PPT
Start1.0 Fall in love with you Customers & their behaviour (6:42)
Start1.1 CAC-LTV - God's Metric (44:17)
Start1.2 Customer journey from a business perspective (21:06)
Start1.3 How customers buy in your industry? (13:40)
Start1.4 Understand different Target Groups (7:23)
Start1.5 Digital Markets- Marketing for 4 Digital Markets (10:39)
StartLecture 1 - Live Q&A (11:41)
StartLecture 2 PPT
Preview1.0 Digital Marketing and Consumer Behaviour by Dr. Rob Angell, University of Southampton (42:04)
StartRecap: First 5 components covered (1:34)
Start1.1 Product, Pricing & Place as per digital (16:46)
Start1.2 The Messaging Framework (18:52)
Start1.3 Looking at goal for digital (11:22)
Start1.4 The PACK - Different layers (4:25)
Start1.5 The Content Consumption Pattern (14:54)
The Concepts on competitor analysis, STP, brand positioning, pricing and digital sales are way better than the courses in other online platforms.
The insights are comprehensive and gave a new perspective on how digital marketing works. I was able to implement the strategies right away.
I am so happy, the way you people arrange the same. All inputs shared. Course design, really it was awesome. I and my team will work on this as we are planning to launch new products.
Great insights on how we may leverage the impact of Digital Marketing to address the challenges we are currently facing on a global level and embracing the new normal.
Session covered the marketing in overall perspective. Instructor was very knowledgeable and patient in handling a wide range of questions on the subject.
This is absolutely fantastic stat. The best session so far. Very well structured and each point made a lot of sense. Big Thanks to Mr. Paurav.
I love the frameworks and resonates with me for building on my curiosity. Compliments for running a tight and structured course.
From DSS 2019 - get video access to the learnings of
Aashish ChopraVice President Content Marketing
Sairee ChahalFounder & CEO
Gurpreet Singh TikkuFounder
Abhishek RungtaFounder & CEO
Indus Net Technologies
Aji Issac MathewFounder & CEO
Indus Net TechShu
Nitin SethiVice President Digital