Go-To List of Digital Terminologies
A very handy digital marketing glossary which will help you decipher all the digital jargons!
Your Instructor
Aji is the CEO of Indus Net TechShu - one of the largest digital marketing agencies in India. With Indus Net & Indus Net TechShu, the overall team size is 700+, catering small to large enterprises over two dozen industries globally. A Google Premier Partner with a global focus and presence.
With over 16 years of experience in high-end digital marketing, Aji is considered a thought leader in the industry. Aji started his career in product development. A programmer and a digital marketer, Aji knows how to blend Tech & Marketing to achieve the right business goals. Aji is a visiting faculty at some of the top Indian and International business schools including XLRI, IIFT, MDI, UPH Jakarta etc. He is also the CEO, Co-founder of DigitalMarketingUniversity.com which trains Business leaders, Marketing Professionals, and Marketing Students on creating ROI-focussed digital marketing strategies.
Aji has delivered keynote speeches at the House of Lords, UK; India-UK Business Summit in London; and various events across the globe. He is also passionate about new-age HR, problem-solving and learning on how to learn in the digital era. He is very active on LinkedIn, you can connect with him to get infected with his passion and energy.
Course Brief & Benefits
Here you have it, your definitive list of must-know marketing terms. Whether you’re new to marketing or just need to brush up on some terminologies, this course will help you communicate better with your team members and the clients.
In the digital marketing industry you might find that the digital marketers uses hundreds of jargons that can be confusing, and at times you might not know what they are talking about. This course will help you get out of that.
There are hundreds of common digital marketing terms to know, but these are the ones that you should begin to understand. So, lets get started.
Course Curriculum
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StartATL, BTL & TTL
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StartRoadblock Ads
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StartNative Ads
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StartAMP
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StartPWA (Progressive Web Apps)
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StartBHS (Brand Health Score)
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StartImpression Share (Google ads)
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StartMarketing automation
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StartBounce rate
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StartIndustry CPA %
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StartDoubleClick Ads
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StartRich Media Ads
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StartCustom audience
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StartRemarketing
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StartAdsense
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StartCDNs
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StartFrequency in ads
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StartSSL certification
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StartShare of Voice
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StartCTR
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StartCPA
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StartCPC
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StartImpressions
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StartKeyword
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StartOrganic Traffic
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StartPaid Traffic
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StartSEO
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StartSEM
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StartSERP
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StartDomain Authority
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StartKeyword Stuffing
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StartMETA Description
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StartSubscriber
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StartViral Marketing
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StartSocial Networking
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StartLanding Page
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StartQuiz Time: Test What You've Learned!