Guidelines for participants
Welcome to DMU - Digital Marketing University
Mindset - Attitude
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Great Attitude helps you grow - Why some people teach you? (5:43)
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Why marketers fail?
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Humility - Attribute that makes you level 5 (4:03)
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What is Trust? Why should someone trust you? (4:52)
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Problem Solving - Fall in love with problems (4:30)
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Multitasking - Is it even possible (4:52)
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Think Win Win - Big lesson for marketing (2:04)
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You can't Work in Silos (5:22)
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Valley of Death in Business & Professional Life (3:06)
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Growth - How Facebook did its marketing, Alex Schultz VP Facebook
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Books to read - 31+ books selected by your Trainer (3:05)
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Move fast and talk fast (1:33)
Fundamentals - Marketing, Business, Marcom etc
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Neil Patel: School of thoughts, learn differently (1:14)
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Let's get into the basics of product, competition & pricing
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Job to be done
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When marketing is strategy? (4:06)
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5 Steps to a Powerful Digital Marketing Strategy
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In The Digital World Connect Rules Over Content
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The significance of communication in marketing
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Understanding the power of digital (3:13)
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Customer Acquisition Funnel (3:59)
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Elements of Value
Module 1 - Introduction to our digital marketing strategy & planning journey
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Module 1 - Introduction (117:36)
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What does digital marketing strategy mean? (3:31)
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20 DM Strategy Components - Alice where you want to go? (4:06)
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Train your digital assets as you train your sales team (3:13)
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Meeting needs profitably is marketing, the fin equation (5:47)
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Marketing 3.0 - Why part of business - critical for success
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Remarkable - How to spread your ideas
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Case Video to Watch
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Reading Material & Quiz
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Module 1 - Project/Assignment
Module 2 - It all starts with knowing how to put goals, budgets and KPI – A very detailed session with examples
Module 3 - Strategy As Per Goals – Selecting TG, Selecting channels (POEM, 4 Markets)
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Module 3 - Lecture Video (115:14)
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Do you know your customers? Buying cycle and triggers (5:03)
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Pre-Module Reading Material & Videos - TG & Segmentation (3:40)
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Segment inside out or outside in, that’s why budget doesn’t matter for digital (3:04)
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Segmentation - quick note on how to do it right (2:43)
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Different types of digital markets (2:43)
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Types of consumption within channels (2:43)
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POEM Strategy
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Caselet - How marketing helped Donald Trump win the 2016 election
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Role of digital throughout the customer buying cycle (4:10)
Module 4 - Strategy As Per Goals, TG, Channels – How to get the messaging right
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Module 4 - Lecture Video (123:10)
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How to set goals - introduction (3:59)
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How to set the right goals – Front view and rear view (2:39)
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4 Levels of goals – Business Level, Asset Level, Channel levels and task levels (2:56)
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Pre-Module Reading Material
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Emotion & Decision Making
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Types of Advertising Appeals Most Commonly Used by Brands
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How to created ads (10:00)
Module 5: SEO - Concepts & Practical
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SEO - Session Recording - 1st June 2020 Class - Avik Bal (150:22)
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Set-up Google Search Console Account [Video Tutorial]
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On-Page SEO for a Wordpress based website [ VIDEO TUTORIAL ]
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Set-up Google My Business Account
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SEO On-Page Guide and Check List
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How to Use Google Keyword Planner
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Free SEO Analysis Tools
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Local SEO Strategy Checklist
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Technichal SEO Checklist
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SEO Strategy for 2019
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Content Strategy
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Keyword Strategy
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E-Commerce Site Optimization Checklist
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Google Penalty Recovery
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Key Google Analytics Report for SEO
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Things you Can Do with Google Analytics
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Fixing Crawl Errors
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Set-up Google Analytics Account
5.2. Google Ads Basic
Module 5.3. Google Ads - Search Campaign
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01. About The Google Search Network
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02. Get Started With Google Ads : What Are Search Ads
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03. How Google Search Results Differ From Ads
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04. About Ad Position and Ad Rank
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05) Get Your Ads Above Google Search Results
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06) New Lecture About Local Search Ads
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07) Things You Should Know About Ads Quality
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08) Create Successful Search Campaigns
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09) Pick The Right Keywords
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10) Keyword Macth Type
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11) Keywords Efficiency
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12) Write Great Text Ads
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Right Mode of Ads (4:45)
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Purpose Of Landing page (7:35)
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Landing Page Details (5:56)
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Advertisers and Publishers - Win Win (5:55)
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Ads Duopoly - What all should I master (2:11)
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Keyword analysis tool (10:00)
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Google ads audit (1:15)
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13) Case Study 1 : People Search Behavior
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14) Case Study 2 : People Search Behavior
Module 6 - Channel Detail Strategy – Social, Profile & Content/Context, Marketplace (overview)
6.1 Social Media Marketing
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Understanding the basics
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Social Media Best Practices
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Understanding different channels and behaviour (Overview)
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Ad account setup
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Tracking Setup
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Facebook - Understanding Business Manager
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Facebook Ad Account Structure
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Twitter - Ad Groups
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Session Recording - Social media Marketing - 10 June 2020 (130:58)
Module 7 - Channel Detail Strategy (Regular improvement) – CRO, UX & Other channels
Module 9 - Strategy As Per Goals, TG, Channels - Investment of assets, how to get assets right Practical: Build proper strategy for your project now.
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Digital Transformation Video 2019
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Why videos go viral | Kevin Allocca
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Phase of business & building digital assets (2:57)
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Understanding Assets - mobile, web, marketplaces, social (5:07)
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Layers of investment – assets, maintenance, enhancers (6:30)
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UI, UX and the importance of CMS (8:50)
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The Internet: HTTP & HTML (4:43)
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Ins and outs of how the Domain Name System works
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HTTP, HTTPS, SSL / TLS Explained
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What is FTP, or File Transfer Protocol?
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Asset audit and recommendations (1:47)
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CTA - How it has evolved and how it can be leveraged today (4:09)
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UI, UX and importance of CMS (8:50)
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Media Buying (4:33)
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Module 9 - Project/Assignment
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Mobile App , Mobile Web & more - Mobile marketing (3:04)
MODULE 12 - Case discussions, Q&A, readings and more (Other topics of interest)
Bonus Module: Basic Design Skills to get you started
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What is design?
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Why do we need design?
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How design impact us?
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Types of design
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Graphic design
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Types of Graphic design
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User interface graphic design
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Difference Among UI, UX and graphic design
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How to create layout?
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Design tools
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Basic photoshop tutorials
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Basic Illustrator tutorials
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Basic premiere pro tutorials
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Ads Creative & Free Images
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Visual Design for Marketing - Session Recording
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