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Digital Marketing Strategies During Covid 19
Digital Marketing In The Times Of Covid-19
Introduction to the Program Outline & Learning Outcomes
Introduction to the partner Southampton University by Prof. Sabu Padmadas (15:19)
Pointers for During and Post Covid -19 Phase Roadmap - Download
Lecture 1
Lecture 1 PPT
1.0 Fall in love with you Customers & their behaviour (6:42)
1.1 CAC-LTV - God's Metric (44:17)
1.2 Customer journey from a business perspective (21:06)
1.3 How customers buy in your industry? (13:40)
1.4 Understand different Target Groups (7:23)
1.5 Digital Markets- Marketing for 4 Digital Markets (10:39)
Lecture 1 - Live Q&A (11:41)
Lecture 2
Lecture 2 PPT
1.0 Digital Marketing and Consumer Behaviour by Dr. Rob Angell, University of Southampton (42:04)
Recap: First 5 components covered (1:34)
1.1 Product, Pricing & Place as per digital (16:46)
1.2 The Messaging Framework (18:52)
1.3 Looking at goal for digital (11:22)
1.4 The PACK - Different layers (4:25)
1.5 The Content Consumption Pattern (14:54)
Lecture 3
Recap from Session 1 & 2 (24:59)
Lecture 3 PPT
1.0 'Delivering value' from a perspective of data-driven marketing by Prof Paurav Shukla, University of Southampton (43:21)
1.1 Digital Marketing Budgeting (27:38)
1.2 Dashboarding and Team Reviews (5:26)
1.3 Defining Business KPIs and Team KPIs (9:01)
1.4 Digital Marketing Planning & Reviews (4:07)
Lecture 3 - Live Q&A (9:09)
FAQ's and Additional Reading Material
FAQs answered from CAC/LTV/FTV (19:15)
The Consumer in the Age of Coronavirus - Philip Kotler (recommended)
Teach online with
Pointers for During and Post Covid -19 Phase Roadmap - Download
DigitalMarketingCovid19.pdf
Download
DigitalMarketingCovid19.pdf
Complete and Continue
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