Digital Marketing In The Times Of Covid-19
Lecture 1
-
Lecture 1 PPT
-
1.0 Fall in love with you Customers & their behaviour (6:42)
-
1.1 CAC-LTV - God's Metric (44:17)
-
1.2 Customer journey from a business perspective (21:06)
-
1.3 How customers buy in your industry? (13:40)
-
1.4 Understand different Target Groups (7:23)
-
1.5 Digital Markets- Marketing for 4 Digital Markets (10:39)
-
Lecture 1 - Live Q&A (11:41)
Lecture 2
-
Lecture 2 PPT
-
1.0 Digital Marketing and Consumer Behaviour by Dr. Rob Angell, University of Southampton (42:04)
-
Recap: First 5 components covered (1:34)
-
1.1 Product, Pricing & Place as per digital (16:46)
-
1.2 The Messaging Framework (18:52)
-
1.3 Looking at goal for digital (11:22)
-
1.4 The PACK - Different layers (4:25)
-
1.5 The Content Consumption Pattern (14:54)
Lecture 3
-
Recap from Session 1 & 2 (24:59)
-
Lecture 3 PPT
-
1.0 'Delivering value' from a perspective of data-driven marketing by Prof Paurav Shukla, University of Southampton (43:21)
-
1.1 Digital Marketing Budgeting (27:38)
-
1.2 Dashboarding and Team Reviews (5:26)
-
1.3 Defining Business KPIs and Team KPIs (9:01)
-
1.4 Digital Marketing Planning & Reviews (4:07)
-
Lecture 3 - Live Q&A (9:09)
FAQ's and Additional Reading Material
0 comments