Digital Marketing In The Times Of Covid-19
Lecture 1
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Lecture 1 PPT
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1.0 Fall in love with you Customers & their behaviour (6:42)
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1.1 CAC-LTV - God's Metric (44:17)
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1.2 Customer journey from a business perspective (21:06)
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1.3 How customers buy in your industry? (13:40)
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1.4 Understand different Target Groups (7:23)
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1.5 Digital Markets- Marketing for 4 Digital Markets (10:39)
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Lecture 1 - Live Q&A (11:41)
Lecture 2
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Lecture 2 PPT
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1.0 Digital Marketing and Consumer Behaviour by Dr. Rob Angell, University of Southampton (42:04)
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Recap: First 5 components covered (1:34)
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1.1 Product, Pricing & Place as per digital (16:46)
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1.2 The Messaging Framework (18:52)
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1.3 Looking at goal for digital (11:22)
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1.4 The PACK - Different layers (4:25)
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1.5 The Content Consumption Pattern (14:54)
Lecture 3
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Recap from Session 1 & 2 (24:59)
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Lecture 3 PPT
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1.0 'Delivering value' from a perspective of data-driven marketing by Prof Paurav Shukla, University of Southampton (43:21)
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1.1 Digital Marketing Budgeting (27:38)
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1.2 Dashboarding and Team Reviews (5:26)
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1.3 Defining Business KPIs and Team KPIs (9:01)
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1.4 Digital Marketing Planning & Reviews (4:07)
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Lecture 3 - Live Q&A (9:09)
FAQ's and Additional Reading Material
