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Digital Marketing Campaigns
Introduction
Overview
Remarkable Social Media Campaigns of All Times
This Real-time Marketing Stunt Got 10,000 Retweets In 1 Hour
Instagram’s Most-liked Egg Teams Up With Hulu
Worldwide Breast Cancer - Know your Lemons
Ben & Jerry's User Generated Campaign
Old Spice | The Man Your Man Could Smell Like
This Cause Marketing Campaign Was Amplified On Social Media. The Brand Sees A 31% Increase In Its Online Sales.
This Twitter Program Generated $180,000 In Purchases For A Leading Coffee Chain
Airbnb We Are Here
NASA #GlobalSelfie Campaign
Share A Coke
Intel Social Media App Campaign. +130,000,000 Impressions On Facebook WithIn 2 Weeks Of Launch
Integrated/Cross Channel Marketing Campaigns
First Ever Drinkable Advertising Campaign Coca Cola
The Name Change Stunt Helped This Company Sell 4 Times More Burgers
Look Up By British Airways
This Campaign By A Pizza Company Isn't About Pizza. Gets 35,000 Organic Mentions On Social Media In First Week.
This Delivery Campaign Fetches 50.8 Million Impressions
Emotional Viral Campaigns
Dove’s Real Beauty Sketches Campaign
Always #LikeAGirl
Anar Foundation "Only for Children"
ALS Association - Ice Bucket Challenge
Bring Back Our Girls
Wren’s First Kiss Video
Words Can Be Weapons
Heineken Worlds Apart
Google Glass’s Mother’s Day Video ‘Seeds’
Interactive
25-minute IKEA Ad Fetches 2.5M Views On YouTube
Apotek | Hair-Raising Subway Ad
This Print Ad For A Crib Got 4.3 Billion Global Impressions
This First Interactive Recipe Campaign Is Quite A Hit
Utility Campaigns
Nivea Doll
Charmin: Sit or Squat App
Domino's Pizza Tracker
Johnson & Johnson’s Hello My Name Means
App - Volkswagen Drivers Capture Data About Their Road Trips
COVID19 Response: Social Media Campaigns Launched during the COVID19 Pandemic
Amul : Stay Saaf than Sorry!
Dominos : Zero Contact Delivery
Burger King : Le Whopper de la Quarantine
Dettol : Handwash Challenge
Starbucks India : Our Siren is Home and Safe. We Hope So Are You.
Starbucks : Reconnect With Starbucks
Nike : Play inside, play for the world
Durex India : #StayingInIsEffingGood
IBM : Alone together
Cadbury Dairy Milk : Close No Matter How Far
Big basket : Social distancing
Jeep : stay off the road
Max Life Insurance : Take Loans from home
KFC : Safe Contactless delivery
Fevicol : Maintain social distancing
Bingo : Take a break from work at home with Bingo
COVID19 Response:Video Campaigns Launched during the COVID19 Pandemic
Volkswagen :Keep distance, drive safely
Porsche: Raising money and awareness
Mercedes Benz : Reminder to stay at home #flattenthecurve
Tata Motors : Covid- 19 initiatives
Hyundai : Keeping hope
Toyota : Toyota is always there for you
Landrover : Supporting Red Cross in the fight against Covid
Nissan : Providing help when you need it the most
Honda : Proving customised minivans to help fight covid-19
Tata Motors : Thankful to the Indian truckers
Hyundai Motors : Assurance program to help customers financially
Ford: Built to Lend a Hand
HDFC : Safety grid initiative
IBM : Time to rethink on how to move forward by offering help and assistance
TCS: Work from home initiative
Crowe : Pandemic response app
Paytm: Ensuring nobody goes hungry
IBM : On looking forward and finding solution together as a community
HDFC : Stay strong and positive
Google :Where There's Help, There's Hope
TCS : How TCS is supporting the fight against covid-19
Ola : Initiative on helping drivers across the nation #drivethedriverfund
Jio : Covid 19 sympton checker #coronahaaregaindiajeteega
Nestle : Offering help when most required
Hindustan unilever : Lend a hand to the people in need
Procter and Gamble : To stay together at home
Procter & Gamble : Stepping up as a force for good
Frito lay : Its about people
Pepsico : Tribute to the front line heroes
Walgreens :Gain the trust of the customers and ensure safe reliable service
Ikea : Your house has something to tell you #stayathome
Dabur : Precautions for Covid-19
Amazon : Rising to the challenge, Amazons fight against Covid-19
Facebook : Help each other and seek help in times of need
Coca-cola : Having a positivte perspective
NFL : Stay home, stay strong
State farm Insurance : Good neigbour relief program
A&T : Providing good conectivity
Uber : Thank You For Not Riding
Budweiser: One Team
Trending Stories/Conversations - based Campaigns
This Ad On Net Neutrality Becomes This Brand's Most Shared Ad Ever
Fashion Chain's Campaign Praising Immigration After Brexit Vote Receives 200,000 Positive Mentions
Trolling Campaigns
This Geo-location Stunt Trolled The Brand's Rival Effortlessly. Gets 1.5 Million App Downloads
SurfExcel: Caring for others Ramzaan
Best Digital Video Marketing Campaigns
British Airways: Fuelled by Love Campaign
Dabur’s Digital transformation for Modern Indian Women
Vicks: Generation of Care
#LaughAtDeath
ZEE | #DibaaLautaoo | Let’s stand together with Kerala.
Samsonite: Kerala is now Open
Riso Rice Bran: Challenging Stereotypes against Women
BIBA: Change the Question
Dettol: Global Hand Washing Day
Bridge Music Academy: The Racist Cover | Raise your Voice against racism
Oriflame: Beautiful Change | Girl Child Education
Borosil Independence Day
Beardo’s International Men’s Day | We can Co-Exist
Manforce: Shut the Phone Up
hp: Umeed Ka Diya
Red Label: Unstereotype | Dwarfism
Times of India | #NoConditions Applied
Reebok: Girls Don’t Fight
Pregakem by Alkem | #WeArePregnant
PregaNews : #YourSecondHome
Nestle India on Breastfeeding
Amazon : Mom be a Girl Again
TATA Tea Jago Re | Alarm Bajne se Pehle Jago & Voting
Star Plus Nayi Soch
Orient Electric: Office Mom, Home Mom, My Mom- Best MOM
Surf Excel Haarke Harao
Adult Diaper: Bas Panch Minute Aur
Unicef Khota Sikka
ICICI Bank: Women Invest in yourself
Micromax India: What MOM really wants?
Samsung: Sapne Hue Bade
Lifebuoy: Haath, Munh aur Bum, Bimari Hogi Kam
Lifebuoy: Haath, Munh aur Bum, Bimari Hogi Kam
SurfExcel: Caring for others Ramzaan
Aerial : Share the Load
Liberty Shoes: Chal Badh Chal
Best Marketing Campaigns of 2019
Cadbury : Donate your words
Gillette : The Best Men Can Be
Greggs : Vegan Sausage Roll
Heineken : Go Places
Intel : Powering Creativity
Super 8 : The Human Hug
Ikea : The Human Catalog
Budweiser : wassup Buds
Always : Like a Girl
Google : Year in search
Old Spice: The Man Your Man Could Smell Like
Print Media Ads
Carlsberg : Probably Not
Nike : Just Do It
Coke : Share a Coke
Miller Lite : Great Taste, Less Filling
KFC: "FCK"
Facebook : Help each other and seek help in times of need
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